Media Guidelines
Brand Identity Standards & Usage
The definitive guide for Tacilent across press, partner, and product touchpoints. Built to keep the brand consistent, authoritative, and precise.
Brand Architecture
Tacilent Intelligence™ is the company name and parent brand. Product names and marks inherit the core visual DNA, decisive typography, and Accent Blue for Intelligence, while carrying distinct roles in the commercial system.
Parent Brand
Tacilent Intelligence
National security grade risk intelligence at machine speed.
Company Lockup
Tacilent Intelligence
Approved company lockup for nav, chrome, and first prominent use. Render Tacilent in primary text color on light surfaces and white on dark surfaces; highlight Intelligence in Accent Blue (#14509E). Do not insert ™ between Tacilent and Intelligence.
Dark surface
Tacilent Intelligence
Light surface
Tacilent Intelligence
Scoring Engine
Quant + AIQ
Quant prices risk in dollars; AIQ is the 1–10 score. No number is a guess.
Commercial Wedge
Rapid Assessment
The first engagement, Quant-priced exposure and the move to make, in minutes.
AI Analyst
Oli™
The personalized AI risk analyst that surfaces the call before anyone else does.
Color System
The Tacilent color system is anchored by cobalt blue on near-black surfaces. Hex values are non-negotiable for brand fidelity.
Primary Palette
Accent Blue
#14509E
Primary brand blue, CTAs, links, key accents
Brand Blue
#004AAD
Deeper blue, supporting accents and depth
Brand Navy
#012670
Navy overlay, hero treatments and brand washes
Near Black
#000000
Primary background, preferred dark theme base
Neutrals
Elevated
#100F0F
Secondary surfaces
Panel
#171819
Cards, panels, layered UI
Border
#3C3C3D
Borders and hairlines
Text Primary
#FAFAFA
Headlines and body on dark
Text Secondary
#A6A6A6
Supporting copy
Text Muted
#686B70
Labels, captions, meta
AIQ Severity
Critical
#B45309
AIQ 9–10
Elevated
#F59E0B
AIQ 7–8
Watch
#FBBF24
AIQ 5–6
Sound
#14509E
AIQ 3–4
Clear
#10B981
AIQ 1–2
Logo System
The Tacilent logo family includes approved marks for dark and light contexts. Use provided assets only, never recreate or distort the mark.
A1 Complete Lockup, Dark Background
Primary website configuration. Use the complete white lockup on near-black or photographic dark backgrounds.
Download PNG ↓
A1 Complete Lockup, Light Background
Preferred complete lockup for white, off-white, and light digital or print backgrounds.
Download PNG ↓
A1 Complete Lockup, Monochrome
Use when the application requires a black or monochrome presentation.
Download PNG ↓
A2 Wordmark, Dark
Secondary wordmark-only configuration for light surfaces where the T symbol is already present or space is constrained.
Download PNG ↓
A2 Wordmark, Dark Background
Secondary white wordmark with the Tacilent Blue rule for near-black backgrounds.
Download PNG ↓
Correct Usage
- Maintain clearspace around the mark equal to the height of the icon.
- Scale proportionately, never stretch or skew.
- Use provided high-resolution PNGs for all applications.
- Pair the white mark with dark surfaces and the dark mark with light surfaces.
Misuse
- Do not recolor the mark outside approved brand blues and neutrals.
- Do not stretch, skew, rotate, or add drop shadows / glow effects.
- Do not place the white mark on mid-tone or busy light backgrounds.
- Do not recreate the logo from type or substitute a generic icon.
Typography
One typeface creates a consistent Tacilent voice across decisive display moments, long-form reading, and product interfaces. Hierarchy comes from scale, weight, spacing, and color.
Geist Sans
Display / Body / UI
Predict Risk.
Use across hero headlines, section titles, body copy, labels, forms, tables, and reports. Build hierarchy with weight and scale instead of introducing another typeface.
Product Marks
Product marks are written forms with trademark treatment on first prominent use. They inherit parent-brand color and typography.
Tacilent™
Short parent wordmark used inside the company lockup.
Always capitalize Tacilent. Show ™ on first prominent use in a piece.
Tacilent Intelligence
Company name and primary lockup for nav, chrome, and first prominent use.
Tacilent in primary text color on light surfaces and white on dark surfaces; Intelligence in Accent Blue (#14509E). Do not flatten both words to one color, and do not insert ™ between the two words.
AIQ™
Analytic Intelligence Quotient, the 1–10 risk severity score.
Always uppercase. Show ™ on first prominent use in a piece.
Oli™
Tacilent’s AI risk analyst.
Title case. Show ™ on first prominent use in a piece.
Quant + AIQ
The pricing engine and score, presented together.
Use the plus sign. Do not invent alternate lockups.
Rapid Assessment
The commercial wedge product / engagement.
Spell out on first mention; RRA is acceptable after.
Brand Voice
Our voice is authoritative, precise, and executive-ready, reflecting the trust clients place in the call.
Authoritative
Speak with the confidence of national-security tradecraft applied to commercial decisions.
“Quant prices your risk in dollars today. AIQ is the score. No number is a guess.”
Precise
Prefer exact language over hype. Dollars, scores, and next moves beat adjectives.
“Composite AIQ, dollar exposure, top risks ranked by cost, and the move to make.”
Executive-ready
Write for the person who owns the outcome and must defend the call.
“For investors, operators, advisors, and insurers who own the consequences of risk.”
Press Assets
Use the approved boilerplate and founder bios for media requests. Download logo assets below or contact press for additional files.
Boilerplate
Tacilent is a Decision AI and forecasting platform built on national-security tradecraft. The company delivers Rapid Assessments and quantified intelligence for private equity firms, family offices, M&A teams, and operators who need defensible, dollar-quantified decisions under pressure.
Ron Johnson
Founder/CEO + Chief Intelligence Officer
Former FBI and EY predictive risk and intelligence leader. Built Tacilent to bring national-security-grade tradecraft to mid-market investors.
Josh Bonham
Co-Founder & COO
Scaled a bootstrapped startup to $40M ARR as COO. Pairs operator discipline with Tacilent's intelligence platform.
